I cannot count the many introductions I've written about myself ...and all the titles I've chosen for my profession.
When I describe my work to friends, I often compare myself to a one-man-band. With the drum on the back, a harmonica around the neck and the guitar on my chest. This is often the situation of freelancing and the strength. You have to be damn good at most parts of a design process, and you need to always evolve.
My "instruments" are Visual digital design, Art Direction, Product Design and Film. There is a thread that runs through all kinds of design: a language of aesthetics, narrative and rhythm and I love designing no matter the context.
I sometimes work alone, and sometimes I put together a group of other experienced designers. Between us, we can create anything from a particular tune to a full-scale symphony.
Experience in short:
I’ve designed for brands such as Our Legacy, Honda, Samsung, Puma, Tetra Pak, Egmont, Del Monte and many others. I've worked at; Vice Media Group, TOPP Design Studio, Varelsen Motion Graphics Studio and Top Dollar Creative Agency.
I have been interviewed by Sweden’s biggest graphic design magazine Cap&Design for my portfolio work. I’ve held lectures in the best graphic design schools in Stockholm, Berghs and Beckmans.
2003–2006 Degree in design at Malmö University.
2002 Berghs SoC, Design and communication.
2001 AcadeMedia, Graphical design and desktop publishing.