IVAN is a personal project where I design contemporary jewellery. Influenced by architectural elements each piece in my collection has been crafted with a focus on structure and surface which makes many of the designs gender neutral.
I’ve developed everything from the graphic identity, packaging product shoot, look book, online shop and social content.
I've participated in shows in Paris, Berlin, Copenhagen, Shanghai and Hong Kong and on the catwalk during London Fashion Week. I've been published in British VOGUE and German ELLE, as well as numerous independent fashion magazines/blogs.
My jewellery are sold at contemporary museums and galleries, such as Pompidou Centre (Paris), Färgfabriken (Stockholm), Skissernas Museum (Lund).
Check out the collection and design at www.ivanpettersson.com